LDS “Coat” videos are keeping us warmer every year!

While working on another blog post featuring the Church’s Christmas memes and videos, I noticed there are 2 uplifting stories from our prophets Gordon B. Hinckley and Heber C. Grant. Both stories mention winter coats. They have been posted repeatedly on the Church’s Facebook pages, with greater engagement each time. It’s exciting to see how much the Church’s social media presence has grown.

“The Coat: A Story of Charity”

Posted on December 9th, 2011:

It received 386 ‘likes’ and 247 ‘shares’ between this very first posting in 2011 and the day I wrote this blog post (12/20/2016).


Posted again on December 15th, 2011 on a different official Church Facebook page:

776 likes; 342 shares


Posted on December 8th, 2015:

This Facebook post received 5.2K likes and 1,924 shares as of 12/20/2016. That’s a 1,347% increase from the 386 likes in 2011 🙂 and 779% increase in shares. That’s a lot of growth! That’s a lot of lives touched and hearts uplifted by this gem.


Posted on December 2nd, 2016:

As of 12/20/2016, after only being up for 18 days, the post has 2.6K likes and 715 shares! Will it break last year’s record? We shall see.


“Lessons I Learned as a Boy”

As I was searching for posts by the Church featuring “The Coat” video, I kept coming across this story that President Gordon B. Hinckley shared in general conference. It is a touching story President Hinckley remembers his father telling him years ago. This story mentions the coat and old shoes of a poor farmer.

Posted on November 20th, 2009:
357 likes; 1 share


Posted on October 22nd, 2010:
1.3K likes; 1 share


Posted on February 23rd, 2012:
932 likes; 350 shares


Posted on August 11th, 2013:
1.9K+ likes; 562 shares.


Posted on February 11th 2016:
3.5K+ likes and 896 shares. Compared to the 1 share it originally got in 2009, that’s almost 90,000% more shares. Just 2 shares would have been 100% more! The increase in likes is 980% from the 357 in 2009.


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